Hey Employers!

Find Qualified Frontline Employees — With Just a Swipe

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How It Works

A Hiring Platform That Really Means Business

We know the challenges of hiring frontline workers. We understand the "revolving door." We know you'd be able to grow your business faster and bigger (and a whole lot happier) if you weren't tied down to time-sucking job boards. WayPave is built for employers like you.

Innovate Bolder

No more waiting for applicants from "help wanted" signs or employee referrals. Just sign up at hire.waypave.com and get hiring. A companion mobile app is coming soon. You're in charge!

Hire Faster

Fill positions in a fraction of the time by direct messaging candidates and even interviewing them right within the platform.

Explore Easier

Job boards aren't designed for fast action. WayPave is. Simply swipe through job-seeker profiles in your area and swipe-right on candidates that interest you.

Retain Longer

Better matches means better retention. Slow down the revolving door, and spend more time on, you know, growing your business.

Match Smarter

Stop wasting time sifting through unqualified applicants. We use smart matching with AI, backed by results from skills and personality assessments, to show you the best talent.

Grow Bigger

It all comes down to this. A simpler, smarter, faster hiring solution empowers both you and your team to boldly grow bigger.

Pricing. Simplified.

Job boards like to hide or obscure the real cost of their services. Not at WayPave. It's time for a simple, honest frontline-hiring platform -- with simple, honest pricing. See Pricing

Let's Resolve the Revolve

The WayPave app matches frontline workers with frontline jobs

The Problem

The 'revolving door' is real.

Many wage-paying employers face sky-high turnover rates. Meaning employers are often stuck in an endless loop of hiring and onboarding. "It never ends!" [face palm].

How's a business to grow when managers spend so much time hiring and training new employees?

And existing hiring solutions are anything but solutions. Job boards, for instance, are slow, expensive, and poorly designed for the unique needs of employers.

The Solution

WayPave^TM is a frontline hiring platform designed to instantly match employers with qualified, local workers.

With easy-to-create job postings and in-app messaging and interviewing capabilities, WayPave is set to streamline frontline hiring and improve retention through better matches.

WayPave is versatile, too. Hire from our web platform today, with a companion mobile app coming soon.

WayPave is on a quest to redefine frontline hiring...for businesses just like yours.

Need Frontline Workers?
You've Come to the Right Place

WayPave has already launched in Arkansas with plans to expand across the US in 2026. We started with retail, food/beverage, manufacturing, and healthcare, but we're ready to talk with any business in need of frontline workers.

Retail

WayPave is built to help retailers hire workers faster, keep workers longer, and fix that revolving door. Finally.

Food/Beverage

Food/beverage establishments have a constant need for new employees. Rely on WayPave for a pipeline of fresh hires.

Healthcare

It takes a lot of workers to keep healthcare facilities healing patients. Find those workers faster and easier.

Manufacturing

Assembly lines can't stop while the company looks for employees. Manufacturers, it's time for a better way.

Don't see your industry? Reach out directly to our founder — andrea.roten@waypave.com

The Manifesto

Backpocket
Recruiting

A Revolution in Frontline Hiring

Frontline hiring is broken; there must be a better way.

Andrea Roten

CEO / Founder

Backpocket Recruiting, coined by WayPave CEO/founder Andrea Roten, imagines a better way to hire frontline workers — one that serves the needs of employers and employees alike.

Think of backpocket recruiting as the force behind WayPave. It’s a set of beliefs, practices, and tools that can radically reshape frontline hiring. For good.

Backpocket Recruiting is a…

Call to Action

A call-to-action that says, “We’ve had enough of hiring-as-usual.” That says, legacy recruiting solutions — e.g., job boards, ‘help wanted’ signs — aren’t working for wage-paying businesses. Backpocket Recruiting says, “We’re taking action.”

Hiring Philosophy

A set of beliefs and principles that guide frontline hiring practice, including the unshakeable belief that frontline hiring can, should, and must elevate the business, the employer, and the job seeker — all three at once.

Hiring Process

A set of steps that employers can take to streamline and optimize their hiring practice. Steps to slow down the revolving door, to speed up hiring, and to make finding workers and work less frustrating for all parties.

Set of Tools

Employers need tools to make Backpocket Recruiting — the philosophy, the process — a reality. WayPave is that tool, but Backpocket Recruiting is its driving force.

Sign Up to Learn More →

Are You an Employer??

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WayPave's quest to redefine frontline hiring has begun! Want to receive news and content from WayPave, specifically tailored to employers like you? Sign up here for email communications, including:

Rollout announcements and business updates
State of WayPave messages from CEO/founder Andrea Roten
Free, valuable content about the challenges and opportunities of hiring frontline employees
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News You Can Use from WayPave is the best way for employers to join us on our rollout journey... and to stay in the know about WayPave offerings.

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On the Go? At the Desk?
It's Your Call.

Choose the experience that works best for you — WayPave works wherever you do.

WayPave on Mobile Coming Soon

WayPave on Web hire.waypave.com

FAQ

Questions Frequently
Asked by Employers

Where can I access WayPave for employers?

WayPave for employers is available now on the web at hire.waypave.com. A companion mobile app is coming soon. WayPave is currently serving employers in Arkansas and the surrounding area, with plans to expand across the US in 2026.

When is WayPave launching in my area?

We're coming! WayPave has already launched to employers in Arkansas and the surrounding area. Current timelines project WayPave will be in all 50 states in 2026.

How will employers use WayPave?

WayPave is a web-based hiring platform available now at hire.waypave.com, with a companion mobile app coming soon. Employers sign up, complete a basic profile, and create one or more job cards for vacant positions. Employers then use WayPave's swipe-to-match interface to swipe-right on job seekers they'd like to hire. If the employer matches with a job seeker, WayPave lets the employer message and even interview right within the platform.

What industries will WayPave serve?

Initially, our focus will be on manufacturing and healthcare establishments. But our mission is to redefine frontline hiring across the board, and so we're eager to roll WayPave out to other wage-paying industries. We want to talk if you'd like to discuss how WayPave can serve your unique industry or business. Email our CEO and founder Andrea Roten as andrea.roten@waypave.com.

How do I get in touch with WayPave?

Employers are welcome to email our founder/CEO directly at andrea.roten@waypave.com.