The 'revolving door' is real.
Many wage-paying employers face sky-high turnover rates. Meaning employers are often stuck in an endless loop of hiring and onboarding. "It never ends!" [face palm].
How's a business to grow when managers spend so much time hiring and training new employees?
And existing hiring solutions are anything but solutions. Job boards, for instance, are slow, expensive, and poorly designed for the unique needs of employers.
WayPaveTM is a frontline hiring platform designed to instantly match employers with qualified, local workers.
With easy-to-create job postings and in-app messaging and interviewing capabilities, WayPave is set to streamline frontline hiring and improve retention through better matches.
WayPave is versatile, too. Hire on the go with our app, or turn to our desktop version for heavier hiring needs.
WayPave is on a quest to redefine frontline hiring...for businesses just like yours.
Choose the experience that works best for you — with WayPave
We know the challenges of hiring frontline workers. We understand the "revolving door." We know you'd be able to grow your business faster and bigger (and a whole lot happier) if you weren't tied down to time-sucking job boards. WayPave is built for employers like you.
WayPave has already launched in Arkansas with plans to expand across the US in 2026. We started with retail, food/beverage, manufacturing, and healthcare, but we're ready to talk with any business in need of frontline workers.
WayPave is built to help retailers hire workers faster, keep workers longer, and fix that revolving door. Finally.
Food/beverage establishments have a constant need for new employees. Rely on WayPave for a pipeline of fresh hires.
It takes a lot of workers to keep healthcare facilities healing patients. Find those workers faster and easier.
Assembly lines can't stop while the company looks for employees. Manufacturers, it's time for a better way.
News You Can Use from WayPave is the best way for employers to join us on our rollout journey...and to stay in the know about WayPave offerings.
"Frontline hiring is broken; there must be a better way."
Backpocket Recruiting, coined by WayPave CEO/founder Andrea Roten, imagines a better way to hire frontline workers - one that serves the needs of employers and employees alike.
Think of backpocket recruiting as the force behind WayPave. It's a set of beliefs, practices, and tools that can radically reshape frontline hiring. For good.
Backpocket Recruiting is a...
- Call to action. A call-to-action that says, "We've had enough of hiring-as-usual." That says, legacy recruiting solutions - e.g., job boards, 'help wanted' signs - aren't working for wage-paying businesses. Backpocket Recruiting says, "We're taking action."
- Hiring philosophy. A set of beliefs and principles that guide frontline hiring practice, including the unshakeable belief that frontline hiring can, should, and must elevate the business, the employer, and the job seeker - all three at once.
- Hiring process. A set of steps that employers can take to streamline and optimize their hiring practice. Steps to slow down the revolving door, to speed up hiring, and to make finding workers and work less frustrating for all parties.
- Set of tools. Employers need tools to make Backpocket Recruiting - the philosophy, the process - a reality. WayPave is that tool, but Backpocket Recruiting is its driving force.