Hey Employers!

Find Qualified Frontline Employees — With Just a Swipe

WayPave lets employers swipe to match with job seekers

Let's Resolve the Revolve

The WayPave app matches frontline workers with frontline jobs

The Problem

The 'revolving door' is real.

Many wage-paying employers face sky-high turnover rates. Meaning employers are often stuck in an endless loop of hiring and onboarding. "It never ends!" [face palm].

How's a business to grow when managers spend so much time hiring and training new employees?

And existing hiring solutions are anything but solutions. Job boards, for instance, are slow, expensive, and poorly designed for the unique needs of employers.

The Solution

WayPaveTM is a frontline hiring platform designed to instantly match employers with qualified, local workers.

With easy-to-create job postings and in-app messaging and interviewing capabilities, WayPave is set to streamline frontline hiring and improve retention through better matches.

WayPave is versatile, too. Hire on the go with our app, or turn to our desktop version for heavier hiring needs.

WayPave is on a quest to redefine frontline hiring...for businesses just like yours.

On the Go? At the Desk? It's Your Call.

Choose the experience that works best for you — with WayPave

The WayPave mobile app WayPave on Mobile For iPhone and Android
The WayPave mobile app WayPave on Desktop Click to Get Started

A Hiring Platform That Really Means Business

We know the challenges of hiring frontline workers. We understand the "revolving door." We know you'd be able to grow your business faster and bigger (and a whole lot happier) if you weren't tied down to time-sucking job boards. WayPave is built for employers like you.

Innovate Bolder

No more waiting for applicants from "help wanted" signs or employee referrals. Just download the app to your smart device and get hiring. You're in charge!

Hire Faster

Fill positions in a fraction of the time by direct messaging candidates and even interviewing them right within the app.

Explore Easier

Job boards aren't designed for fast action. WayPave is. Simply swipe through job-seeker profiles in your area and swipe-right on candidates that interest you.

Retain Longer

Better matches means better retention. Slow down the revolving door, and spend more time on, you know, growing your business.

Match Smarter

Stop wasting time sifting through unqualified applicants. We use smart matching with AI, backed by results from skills and personality assessments, to show you the best talent.

Grow Bigger

It all comes down to this. A simpler, smarter, faster hiring solution empowers both you and your team to boldly grow bigger.
Get a 7-day free trial of the WayPave frontline-hiring solution

Pricing. Simplified.

Job boards like to hide or obscure the real cost of their services. Not at WayPave. It's time for a simple, honest frontline-hiring platform -- with simple, honest pricing. Take WayPave for a free, 7-day test drive. Visit the Pricing Page

Video: Watch the WayPave App in Action!

Need Frontline Workers? You've Come to the Right App

WayPave has already launched in Arkansas with plans to expand across the US in 2026. We started with retail, food/beverage, manufacturing, and healthcare, but we're ready to talk with any business in need of frontline workers.

Retail hiring

Retail

WayPave is built to help retailers hire workers faster, keep workers longer, and fix that revolving door. Finally.

Retail hiring

Food/Beverage

Food/beverage establishments have a constant need for new employees. Rely on WayPave for a pipeline of fresh hires.

Retail hiring

Healthcare

It takes a lot of workers to keep healthcare facilities healing patients. Find those workers faster and easier.

Retail hiring

Manufacturing

Assembly lines can't stop while the company looks for employees. Manufacturers, it's time for a better way.

Don't See Your Business? Let's Talk!
Are You an Employer??

Sign Up for News You Can Use – from WayPave

WayPave's quest to redefine frontline hiring has begun! Want to receive news and content from WayPave, specifically tailored to employers like you? Sign up here for email communications, including:
  • Rollout announcements and business updates
  • State of WayPave messages from CEO/founder Andrea Roten
  • Free, valuable content about the challenges and opportunities of hiring frontline employees
  • News and information about WayPave offerings

News You Can Use from WayPave is the best way for employers to join us on our rollout journey...and to stay in the know about WayPave offerings.

Backpocket Recruiting: A Revolution in Frontline Hiring

"Frontline hiring is broken; there must be a better way."

Backpocket Recruiting, coined by WayPave CEO/founder Andrea Roten, imagines a better way to hire frontline workers - one that serves the needs of employers and employees alike.

Think of backpocket recruiting as the force behind WayPave. It's a set of beliefs, practices, and tools that can radically reshape frontline hiring. For good.

Backpocket Recruiting is a...

- Call to action. A call-to-action that says, "We've had enough of hiring-as-usual." That says, legacy recruiting solutions - e.g., job boards, 'help wanted' signs - aren't working for wage-paying businesses. Backpocket Recruiting says, "We're taking action."

- Hiring philosophy. A set of beliefs and principles that guide frontline hiring practice, including the unshakeable belief that frontline hiring can, should, and must elevate the business, the employer, and the job seeker - all three at once.

- Hiring process. A set of steps that employers can take to streamline and optimize their hiring practice. Steps to slow down the revolving door, to speed up hiring, and to make finding workers and work less frustrating for all parties.

- Set of tools. Employers need tools to make Backpocket Recruiting - the philosophy, the process - a reality. WayPave is that tool, but Backpocket Recruiting is its driving force.

Questions Frequently Asked by Employers

+ Where can I get the WayPave employer app?
The WayPave employer app is presently available in the App Store and Google Play for employers in Arkansas and the surrounding area. WayPave has plans to expand across the US in 2026.
+ When is WayPave launching in my area?
We're coming! WayPave has already launched to employers in Arkansas and the surrounding area. Current timelines project WayPave will be in all 50 states in 2026.
+ How will employers use WayPave?
WayPave is an app-based hiring solution, available for Apple and Android devices. We have a job seeker app and an employer app. Employers will download the employer app, complete a basic profile, and create one or more job cards for vacant positions. Employers will then use WayPave's swipe-to-match interface to swipe-right on job seekers they'd like to hire. If the employer matches with a job seeker, WayPave will let the employer message and even interview right within the app.
+ What industries will WayPave serve?
Initially, our focus will be on manufacturing and healthcare establishments. But our mission is to redefine frontline hiring across the board, and so we're eager to roll WayPave out to other wage-paying industries. We want to talk if you'd like to discuss how WayPave can serve your unique industry or business. Email our CEO and founder Andrea Roten as andrea.roten@waypave.com.
+ How do I get in touch with WayPave?
Employers are welcome to email our founder/CEO directly at andrea.roten@waypave.com.